Principal-led marketing automation and email deliverability consultancy for B2C brands

Martech Mavens is a principal led boutique consultancy in marketing automation and email deliverability for B2C brands. The focus is on getting the foundations right so email and journeys perform consistently, not chasing every new trend.

Clients work with a senior consultant who has spent more than a decade designing, building and fixing campaigns for large consumer businesses. Work combines big firm discipline with hands on execution. Programmes respect governance, quality assurance and data, with particular depth in Adobe Campaign Classic.

For CRM and marketing leaders the result is simple. Better inbox placement, a safer sender reputation and more revenue from every send, without brittle builds or constant firefighting.

The way we work is built around reducing risk, avoiding surprises and making sure work actually ships.

You work directly with one senior consultant who understands your platform and your business from start to finish. No junior hand offs.

Audience validation, proofs, roll back plans, named approvers, typology and suppression rules are defined and checked before campaigns go near a live audience.

Email authentication, sender reputation and inbox placement are considered from the first brief, not bolted on once problems appear.

Campaigns and journeys are tracked on the numbers that matter: click through and conversion, inbox placemen, spam complaint and hard bounce rates and other key metrics.

When extra capacity is required, vetted associates are brought in case by case under our quality process and statement of work. You still have a single accountable owner.

Our promise to you

Business hours SLA with a named contact and a clear escalation path.

We work inside your systems with least privilege access. Data processing agreements are signed whenever required.

Professional indemnity cover in place. Certificates are available on request.

You keep reports and agreed configurations. The work you pay for is yours, even if our internal methods stay with us.

Only with your prior approval. Any associate works under NDA and data protection terms, and Martech Mavens remains fully responsible for quality and delivery.

Mark Quigley is a marketing automation and CRM consultant specialising in Adobe Campaign Classic and email deliverability. He has more than 18 years of B2C experience across retail, telecoms, banking, insurance, hospitality and energy.

Mark combines a data driven approach with formal training in marketing and brand strategy, so he bridges the gap between marketing, data and technology. He designs cross channel journeys with pre send checks and guardrails that protect sender reputation while improving inbox placement, engagement and revenue per send.

He delivers senior only programmes for brands in the UK, Ireland and Northern Europe, bringing consultancy discipline without agency overhead.