With years of hands-on experience, our certified Adobe Campaign consultants are equipped to handle even the most complex marketing automation tasks. We transform your campaign briefs into highly optimised workflows, ensuring every campaign is delivered on time, within budget, and aligned with your objectives.
Strategy to Delivery: Adobe Campaign & Email Services
Campaign Operations and Enablement Services
Adobe Campaign - Operations & Campaign Management Services
Deliver brilliant marketing campaigns using Martech Mavens' Campaign Services team
At Martech Mavens, we bring over a decade of experience in Adobe Campaign management to help you create, optimise, and execute automated marketing campaigns that drive real results. Our tailored services focus on building seamless customer journeys, enhancing engagement, and delivering high-performing campaigns—all while freeing your team to focus on core strategic initiatives.
Why Choose Martech Mavens for Adobe Campaign?
Proven Expertise:
Customised Solutions:
We understand that every business has unique needs. Our consultants work closely with your team to adapt to your existing processes, suggesting optimisations to improve efficiency and effectiveness throughout the campaign lifecycle.
Comprehensive Campaign Management:
From strategy and planning to execution and analysis, we manage every aspect of your Adobe Campaign. Our services include workflow development, audience segmentation, multichannel integration, creative asset management, and rigorous testing, all designed to ensure flawless execution.
Our Adobe Campaign Process
Consultation & Brief Review:
We begin by consulting with your campaign management team to understand your objectives, target audience, and desired outcomes. Our consultants review the campaign brief in detail, providing recommendations to enhance campaign effectiveness.
Workflow Development:
Using best-in-class practices, our Adobe Campaign experts build optimised workflows that precisely target and engage your audience. We ensure every aspect of the workflow aligns with the campaign brief and overall marketing strategy.
Creative Collaboration:
While your team develops the creative content, our consultants ensure the technical aspects of the campaign are perfectly aligned with your vision. If needed, we can assist with HTML email creation and other design needs.
Testing & Quality Assurance:
Thorough testing is conducted throughout the campaign development process to ensure everything functions as intended. Our rigorous quality assurance checks catch and correct any issues before the campaign goes live.
Campaign Launch & Monitoring:
Once the campaign is scheduled, we monitor its performance closely, analysing key metrics to ensure everything runs smoothly. Post-launch, we provide in-depth analysis to refine future campaigns and maximise ROI.
The Martech Mavens Advantage
Efficiency & Expertise: Our streamlined processes and expert knowledge ensure your campaigns are executed with precision, reducing the time and resources required from your team.
Data-Driven Results: By leveraging Adobe Campaign’s full capabilities, we help you achieve high-impact, data-driven marketing that resonates with your audience.
Trusted by Global Brands: Leading companies trust us to manage their most strategic marketing initiatives, benefiting from our experience in delivering successful campaigns across various industries.
Elevate Your Campaigns with Martech Mavens
Learn how our expertise can transform your marketing efforts and elevate your brand.
Adobe Campaign Training
Upskill Your Adobe Campaign Team with Martech Mavens' Adobe Campaign Training
Whether it’s Adobe Campaign Classic or Standard, get the best training for your campaign managers and developers from the team of experts who have been implementing Adobe Campaign across the globe. Martech Mavens’ Adobe Campaign training is designed specifically for organisations to help them quickly upskill and develop their Campaign Marketing teams and maximise their return on investment.
We offer Adobe Campaign training for Campaign Managers and Adobe Campaign Developers. Our training sessions run over several days and can be onsite or remote. Each session includes hands-on sessions where participants learn how to practically use Adobe Campaign and many tips and tricks our consultants have learned and mastered over the years.
Our Adobe Campaign Developer training is for end-users of Adobe Campaign who will develop omnichannel campaigns and workflows. We cover vital elements such as:
Campaign Management setup and using templates
Data Management:
Joins and data relations, lists, and how to create efficient queries. Campaign inclusion, exclusion, joins and data relations. List and audience management. Rudimentary imports and exports.
Investigating data in Adobe Campaign
Workflow Design:
Learn how to optimally design workflow logic. Understand where, when and how to use key workflow activities in Adobe Campaign.
Delivery Management:
Everything you need to know to create and configure deliveries:
– Content implementation.
– Basic HTML personalization.
Reporting:
How to create reports with your communication results.
Offer management
Adobe Campaign best practices
Our Adobe Campaign Technical Developer course offers more technical training for more experienced Adobe Campaign users with a software development background.
Schemas and input forms
Data loads and data exports
Creating and setting up service provider accounts
Working with and configuring Adobe Campaign’s Message Center API
Technical workflows
Javascript
We also offer bespoke training depending on your team's needs.
Our Adobe Campaign training experts have helped many teams and individuals increase their understanding of the platform, improve the quality of the tasks required as part of their role, and prepare for Adobe Campaign certifications.
Master Adobe Campaign and Maximize Your Marketing – Start Your Training Today!
For help choosing the right tool.
Adobe Campaign Resources
Campaign Analysis and Optimisation: Unlock Your Marketing Potential
What is Campaign Analysis and Optimisation?
Running marketing campaigns is only part of the equation. To truly maximise results, you need a comprehensive analysis of their performance. Campaign analysis and optimisation involve identifying what works, what doesn’t, and where opportunities lie to enhance your strategy and boost ROI.
At Martech Mavens, we use analytics, performance audits, and data-driven strategies to ensure every campaign achieves its full potential.
Our Campaign Analysis and Optimisation Services
Performance Audits with Actionable Insights
We dive deep into your campaign metrics, assessing key performance indicators (KPIs) such as open rates, click-through rates (CTR), conversion rates, and ROI. Our expert audits uncover:
- Campaign strengths and weaknesses.
- Opportunities for engagement uplift.
- Inefficiencies costing you time and money.
Data-Driven Recommendations for Growth
We don’t just highlight issues – we provide practical, data-backed solutions to optimise your campaigns. From refining your messaging to improving segmentation, our strategies are tailored to your audience and objectives.
Advanced A/B Testing Strategies
A/B testing is at the core of campaign optimisation. We’ll help you:
- Design impactful tests with clear objectives.
- Interpret results to make informed decisions.
- Scale winning variations for long-term success.
Segmentation and Personalisation Tactics
Drive higher engagement by targeting the right audience with the right message. We optimise your segmentation strategy and ensure your campaigns deliver personalised experiences that resonate.
Channel-Specific Optimisation
Whether it’s email, SMS, social media, or web, each channel requires a tailored approach. We’ll analyse channel-specific performance and provide insights to optimise messaging, timing, and delivery.
Deliverability and Inbox Placement Review
If your emails aren’t reaching inboxes, they aren’t delivering results. Our expertise in email deliverability ensures that your messages get where they need to go – directly into your audience’s inbox.
The Benefits of Campaign Analysis and Optimisation
- Boost engagement rates by identifying and addressing pain points.
- Increase ROI through data-driven improvements.
- Enhance customer satisfaction with relevant, well-timed messaging.
- Save time and resources by focusing on what works.
Our Process: How We Optimise Your Campaigns
- Discovery and Audit
- We evaluate your current campaigns and identify areas for improvement.
- Analyse performance data to understand audience behaviour and engagement trends.
- Customised Recommendations
- Provide specific, actionable steps to optimise campaigns and uplift engagement.
- Suggest enhancements for A/B testing, messaging, and segmentation.
- Implementation Support
- Collaborate with your team to implement optimisation strategies.
- Leverage automation tools for seamless campaign updates.
- Ongoing Monitoring and Reporting
- Continuously track performance to measure improvements.
- Deliver insights for long-term campaign success.
Why Partner with Martech Mavens?
With over 12 years of expertise in marketing automation, email deliverability, and campaign management, we bring unparalleled insight to your campaigns. We specialise in tools like Adobe Campaign, ensuring you get the most from your marketing technology.
It’s easy to add an Adobe Campaign or Marketing Operations resource to your team temporarily. Inform us what skills and experience are required, what the day to day tasks will be, the start and end date of your resource needs, and we’ll find the best person to support you.
Scores of satisfied global companies have put their trust in Martech Mavens to provide temporary resources when in need of Adobe Campaign experts.
For help choosing the right tool.
For help choosing the right tool.
Adobe Campaign Resources
Responsive HTML Email Design: Beautiful Emails That Perform Everywhere
Why Responsive Email Design Matters
In today’s multidevice world, your emails need to look stunning and function flawlessly on every screen, from desktops to smartphones. Responsive HTML email design ensures your messages adapt seamlessly, delivering an optimal experience regardless of device or email client.
At Martech Mavens, we specialise in crafting responsive email templates that captivate your audience and drive engagement. With years of experience in email deliverability and campaign optimisation, we know how to create designs that not only look good but also perform.
Help and solutions
Martech Mavens can help you fill resource shortages, maternity leave, and/or short-term increased demand. Whether you need an Adobe Campaign Architect, Developer, Consultant, or Marketing Operations Manager, we have a skilled, experienced, certified team to help you achieve your goals. Our Architects can guide your solution design; our Developers can technically extend and improve your platform. Our Consultants can build mission-critical, data-driven marketing campaign workflows, and our Operations Managers can help organise and plan.
Our Responsive HTML Email Design Services
Custom Designs for Every Brand
We create bespoke email templates tailored to your brand’s identity and messaging goals. Whether you need a sleek promotional email or a detailed newsletter, we deliver designs that resonate with your audience.
Mobile-First Approach
With more than 70% of emails opened on mobile devices, we prioritise mobile-friendly designs to ensure your emails are effective, no matter where they’re read.
Pixel-Perfect Coding
Our expert HTML developers ensure every element of your email – from images to CTAs – displays perfectly across all email clients, including Outlook, Gmail, and Apple Mail.
Accessibility Optimisation
We design with inclusivity in mind, creating emails that meet accessibility standards so all your customers can engage with your content.
Testing Across Devices and Clients
Before launch, every email undergoes rigorous testing to ensure consistent rendering on:
- Desktop and mobile devices.
- Major email clients like Gmail, Yahoo, and Outlook.
- Dark and light mode settings.
The Benefits of Responsive Email Design
- Boost engagement rates with stunning, mobile-friendly templates.
- Improve readability and usability across all devices.
- Build trust with professional, on-brand designs.
- Maximise ROI with emails that convert, no matter the platform.
Our Responsive Email Design Process
- Discovery and Concept
- Understand your goals, audience, and branding requirements.
- Collaborate on design concepts tailored to your needs.
- Design and Development
- Create visually striking designs using industry best practices.
- Develop clean, optimised HTML code for seamless performance.
- Testing and Refinement
- Test emails across devices, platforms, and email clients.
- Adjust designs to ensure perfect rendering and functionality.
- Delivery and Support
- Provide you with fully coded templates ready for deployment.
- Offer guidance on uploading and using templates in your email platform.
Who Can Benefit from Responsive Email Design?
This service is perfect for:
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- Businesses aiming to enhance their email marketing performance.
- Marketers who need beautifully branded templates.
- Teams looking to improve usability and engagement across devices.
Why Choose Martech Mavens?
With our vast expertise in email design, we understand the unique challenges of creating high-performing emails. We combine creative design with technical precision, ensuring your emails look great and reach inboxes.
