Of course, you do! One sure-fire way of increasing your chances is to ensure that you get emails to the inbox through good deliverability.
Not to be mistaken for delivery rate, which is the number of emails that don’t bounce, the simplest way to think of deliverability is the number of emails that make it past the spam filter, or not as the case may be.
Many elements can impact your email deliverability and inbox placement. Martech Mavens analyses and considers all of these factors in our deliverability services.
Strategy to Delivery: Adobe Campaign & Email Services
Email Deliverability & Customer Engagement Optimisation Services
Boost Brand Awareness & Engage Customers: Master Email Deliverability for Maximum Impact
Boost Brand Awareness & Engage Customers: Master Email Deliverability for Maximum Impact
Do you want to increase the number of customers your communications reach and the overall engagement of your email marketing campaigns?
Why Email Deliverability Monitoring is Important
- Stay Ahead of Issues: Detect problems early to prevent disruptions in your campaigns.
- Protect Your Reputation: Maintain a strong sender reputation with continuous tracking.
- Boost Engagement Rates: High deliverability means more emails reach your audience.
- Optimise ROI: Avoid wasted resources by ensuring every email delivers results.
Email Deliverability Monitoring Service
Real-Time Campaign Monitoring
Track and analyse your email campaigns in real time, gaining insights into:
Track and analyse your email campaigns in real time, gaining insights into:
- Inbox vs. spam folder placement.
- Delivery success rates.
- Bounce and complaint trends.
Domain and IP Reputation Tracking
Monitor your sender reputation to stay in good standing with ISPs.
- Alerts for changes in your reputation.
- Detailed insights on domain and IP health.
- Proactive strategies to address reputation issues.
Data Hygiene:
You must verify email addresses before adding them to your database. Ensure that your customer details are up to date and that unengaged customers are properly re-engaged or removed from future communications. Regularly sending to inactive, unengaged customers, or old email addresses that may now be spam traps can severely impact your sender reputation.
At Martech Mavens, our experts understand the technical aspects of email deliverability so that you don't have to. We can make sure that your Campaign Management team follow industry best practices and maximise the number of customers who may see your communication.
We have helped numerous clients with all aspects of deliverability and can proudly say we've helped them improve open rates, click-through rates, and increased return on marketing investment.
If you'd like some advice on inbox placement, or if you'd like to understand more about how your emails are currently performing, please get in touch.
Ensure Your Brand’s Emails Hit the Inbox, Not the Spam Folder — Boost Deliverability Now!
For help choosing the right tool.
Email Deliverability Monitoring: Maximise Inbox Placement, Minimise Missed Opportunities
Boost Brand Awareness & Engage Customers: Master Email Deliverability for Maximum Impact
What is Email Deliverability Monitoring?
Email deliverability monitoring ensures your emails consistently land in your customers’ inboxes rather than getting lost in spam folders or blocked by ISPs. It’s about maintaining and optimising your email performance in real time, so your marketing efforts reach their full potential.
At Martech Mavens, we combine advanced tools, proven methodologies, and decades of expertise to help businesses achieve outstanding inbox placement rates.
Why is deliverability important?
Approximately 280 billion or more spam emails send daily. With such a large volume of spam, mailbox providers like Google are naturally suspicious and want to protect their customers.
Approximately 15%, or one in every six emails, never reach the inbox. If you aren’t paying close attention to your email deliverability, it could be costing you dearly.
- Stay Ahead of Issues: Detect problems early to prevent disruptions in your campaigns.
- Protect Your Reputation: Maintain a strong sender reputation with continuous tracking.
- Boost Engagement Rates: High deliverability means more emails reach your audience.
- Optimise ROI: Avoid wasted resources by ensuring every email delivers results
Our Email Deliverability Monitoring Service
Real-Time Campaign Monitoring
Track and analyse your email campaigns in real time, gaining insights into:
- Inbox vs. spam folder placement.
- Delivery success rates.
- Bounce and complaint trends.
Domain and IP Reputation Tracking
Monitor your sender reputation to stay in good standing with ISPs. We provide:
- Alerts for changes in your reputation.
- Detailed insights on domain and IP health.
- Proactive strategies to address reputation issues.
Blocklist Monitoring
Avoid deliverability disruptions by staying ahead of blocklists. We:
- Monitor blocklists for any instances of your IP or domain.
- Provide immediate notifications and resolution guidance.
Performance Insights
Gain actionable insights into your deliverability performance with:
- Data visualisations of key metrics.
- Alerts for deliverability drops or potential issues.
- Recommendations for immediate action.
Compliance and Authentication Monitoring
Ensure ongoing compliance with industry standards and regulations by monitoring:
- Authentication protocols like SPF, DKIM, and DMARC.
- Adherence to GDPR, CAN-SPAM, and other guidelines.
- Potential risks that could impact deliverability
Our Process: How We Monitor Your Deliverability
- Initial Setup
- Configure advanced monitoring tools for real-time tracking.
- Establish benchmarks for ongoing performance comparison.
- Live Monitoring
- Continuously track inbox placement, reputation, and engagement metrics.
- Detect anomalies and potential issues before they escalate.
- Customised Alerts and Reports
- Deliver real-time alerts for critical changes in deliverability performance.
- Provide regular reports with actionable insights.
- Proactive Support
- Offer expert recommendations to address issues and maintain high deliverability.
- Collaborate with your team to implement suggested improvements.
Who Benefits from Email Deliverability Monitoring?
This service is ideal for:
- High-volume email senders.
- Businesses relying on email as a key marketing channel.
- Teams focused on maintaining strong customer engagement.
- Brands managing multiple domains or IPs for email sending.
Why Choose Martech Mavens?
With decades of experience in email deliverability and marketing automation, we bring unparalleled expertise to help you monitor, maintain, and optimise your email campaigns. We use the latest tools and methodologies to provide actionable insights and keep your campaigns on track.
Ensure Your Brand’s Emails Hit the Inbox, Not the Spam Folder — Boost Deliverability Now!
For help choosing the right tool.
Email Deliverability Audit: Diagnose and Resolve Deliverability Issues
Boost Brand Awareness & Engage Customers: Master Email Deliverability for Maximum Impact
What is an Email Deliverability Audit?
Struggling with emails landing in spam folders or low engagement rates? An email deliverability audit is a comprehensive evaluation of your email practices, infrastructure, and performance. It identifies the root causes of deliverability issues and provides actionable insights to improve inbox placement and maximise your email marketing ROI.
At Martech Mavens, we specialise in pinpointing and resolving deliverability challenges, leveraging decades of expertise in email marketing and deliverability optimisation.
Why Conduct an Email Deliverability Audit?
- Identify Hidden Issues: Discover problems that prevent your emails from reaching inboxes.
- Protect Your Reputation: Address issues before they escalate and harm your sender standing.
- Improve Engagement: Ensure your emails reach the right audience at the right time.
- Boost ROI: Maximise the impact of your email campaigns by improving inbox placement rates.
Our Email Deliverability Audit Service
Infrastructure and Authentication Review
Ensure your technical setup is optimised for email deliverability:
- Verify SPF, DKIM, and DMARC configuration.
- Check for alignment across sending domains and IPs.
- Assess domain and IP warm-up processes.
Sender Reputation Analysis
Your sender reputation directly impacts inbox placement. We:
- Evaluate your domain and IP reputation scores.
- Identify factors harming your reputation, like spam complaints or bounces.
- Provide strategies to rebuild and maintain a positive reputation.
Blocklist and Compliance Check
Being on a blacklist can significantly harm deliverability. We:
- Check if your domain or IP is listed on major blocklists.
- Provide steps to delist and avoid future issues.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations.
Recommendations for Improvement
Once the audit is complete, we provide:
- A detailed report highlighting key findings.
- Practical, data-driven recommendations to enhance deliverability.
- A roadmap to implement changes effectively.
Engagement Metrics Assessment
Low engagement can harm your deliverability. We analyse:
- Open, click-through, and conversion rates.
- Unsubscribe, bounce, and complaint rates.
- Audience segmentation and targeting strategies.
Who Needs a Deliverability Audit?
This service is perfect for:
- Businesses experiencing a drop in email performance.
- Organisations launching new domains or IPs.
- Marketing teams wanting to ensure compliance and best practices.
- Brands aiming to optimise their email strategy for growth.
Why Choose Martech Mavens?
With over a decade of expertise in email deliverability and marketing automation, we’ve helped businesses of all sizes achieve outstanding results. Our tailored audits are designed to address your specific challenges and deliver measurable improvements.
Ensure Your Brand’s Emails Hit the Inbox, Not the Spam Folder — Boost Deliverability Now!
For help choosing the right tool.
IP Warming Strategies: Build a Strong Sender Reputation from Day One
Your sender reputation is everything – warm your IPs correctly before emailing your customers
What is IP Warming?
Whenever you switch to a new marketing tool or purchase additional IPs, those IPs have no existing reputation.
IP warming is the process of gradually increasing the volume of emails sent from a new or unused IP address over time to establish a positive sender reputation with Internet Service Providers (ISPs). A well-planned IP warming strategy ensures your emails land in inboxes rather than spam folders, protecting your deliverability and maximising engagement.
At Martech Mavens, we provide expert guidance on IP warming strategies to help you build trust with ISPs and achieve consistent inbox placement for your email campaigns.
Why IP Warming is Essential
- Establish a Positive Reputation: Build trust with ISPs from the start.
- Prevent Deliverability Issues: Avoid being flagged as spam or experiencing blocked emails.
- Optimise Campaign Results: Ensure high inbox placement for better engagement and ROI.
- Future-Proof Your Email Strategy: Lay a strong foundation for long-term success.
Who Needs IP Warming Strategies?
IP warming is crucial for:
- Businesses using new or dedicated IP addresses for email campaigns.
- Organisations transitioning from shared to dedicated IPs.
- High-volume senders launching new email programs.
- Brands experiencing deliverability issues due to cold IPs.
Why Choose Martech Mavens?
With over a decade of expertise in email deliverability and marketing automation, we’ve successfully managed IP warming campaigns for businesses of all sizes.
Our tailored strategies ensure a seamless warming process, protecting your reputation and enhancing your email program’s effectiveness.
Supercharge Your Email Campaigns – Optimise Deliverability and Warm Up Your IPs Today!
For help choosing the right tool.
Email Authentication Setup: Protect Your Reputation and Ensure Deliverability
Authentication – the cornerstone of deliverability
What is Email Authentication?
Email authentication is the backbone of email deliverability and security. It verifies that emails sent from your domain are legitimate, preventing spoofing, phishing, and spam. Proper email authentication builds trust with Internet Service Providers (ISPs) and ensures your messages land in inboxes rather than being flagged as spam.
At Martech Mavens, we specialise in setting up and optimising email authentication protocols to protect your brand, improve deliverability, and ensure compliance with email best practices.
Why Email Authentication is Crucial
- Protect Your Brand: Prevent email spoofing, phishing attacks, and unauthorised use of your domain.
- Enhance Deliverability: Build trust with ISPs to improve inbox placement rates.
- Gain Visibility: DMARC reporting provides insights into how your domain is being used.
- Increase Customer Confidence: Authenticated emails demonstrate professionalism and reliability.
- Ensure Compliance: Meet security and compliance requirements like GDPR and CAN-SPAM.
Our Email Authentication Setup Service
SPF (Sender Policy Framework) Configuration
SPF ensures only authorised servers can send emails on behalf of your domain. We:
- Analyse your email sending sources.
- Configure and publish a robust SPF record for your domain.
- Test and validate the SPF setup to ensure it works seamlessly.
DKIM (DomainKeys Identified Mail) Implementation
DKIM adds a cryptographic signature to your emails, verifying their authenticity. We:
- Generate and implement DKIM keys for your domain.
- Configure DNS records for proper alignment.
- Test DKIM signatures to ensure flawless functionality.
DMARC (Domain-Based Message Authentication, Reporting & Conformance) Setup
DMARC provides visibility and control over your email domain’s usage. We:
- Create a customised DMARC policy based on your security needs.
- Set up DMARC reporting to monitor domain activity.
- Provide actionable insights from DMARC reports to refine your policy.
BIMI (Brand Indicators for Message Identification)
Enhance brand recognition by displaying your logo in supported email clients. We:
- Assist in designing and implementing your BIMI record.
- Ensure BIMI alignment with DMARC for seamless integration.
Who Needs Email Authentication Setup?
This service is essential for:
- Businesses experiencing email spoofing or phishing attacks.
- Organisations looking to enhance deliverability and sender reputation.
- Teams onboarding new email platforms or tools.
- Brands aiming to implement advanced authentication like DMARC and BIMI.
Why Choose Martech Mavens?
With years of experience in email deliverability, we’re experts in configuring and optimising email authentication protocols. Our hands-on approach ensures your domain is protected, your emails reach their destination, and your reputation remains intact.
