Case Studies

IP and Domain Warm-Up Case Study

Impeccable IP Warm-Up: How Martech Mavens Ensured a Seamless Inbox Placement Strategy

”Martech Mavens really understand the dark art of inbox placement and email deliverability. They were instrumental in building a strategy that avoided the pitfalls we'd seen previously.
SarahHead of CRM

The Challenge

After moving to a new campaign management platform (Adobe Campaign), our client, a leading global retailer, needed to use new dedicated IPs to send marketing and transactional email to millions of customers. They knew that new IPs and subdomains start with no reputation, which makes them vulnerable to deliverability issues.

Key Challenges

Build a trustworthy sender reputation from scratch

Avoid ISP suspicion, spam filters and blocklists during warm up

Prevent blacklisting and bounce spikes that could affect BAU sends

Manage the process without an internal deliverability specialist

Results in 6 weeks

Within six weeks the brand was live on the new IPs and subdomains with stable inbox performance.

Inbox Placement: Over 95% across all major mailbox providers

Sender Score: Consistently at µ99%

Customer engagement above previous baselines for opens and clicks

Data quality with real time and batch cleansing for email sends

Our Solution: A Tailored, Risk-Free IP Warm-Up Strategy

Martech Mavens designed and ran a planned IP warm up so the brand could move to the new infrastructure without putting inbox placement at risk.

Key Actions

Infrastructure & Authentication Setup

Ensured correct SPF, DKIM, and DMARC configurations before sending any emails.

Strategic Email Volume Scaling

Strategically increased email volume over six weeks to build ISP trust.

Integration with a Third-Party Data-Cleansing Service

Eliminated invalid email addresses to reduce bounce rates.

Deliverability Monitoring & Adjustments

Tracked sender reputation, inbox placement, and engagement metrics, making real-time optimisations.

Unorthodox Strategic Approach

Due to campaign constraints and required high daily volumes, a tailored approach was implemented to balance risk and volume.

Why the Client Chose Martech Mavens for an IP and Domain Warm-Up

Having previously partnered with the client to implement their new Campaign Management Platform, Martech Mavens had an in-depth understanding of their customer data, marketing campaigns, and deliverability needs. With a proven track record in email deliverability, sender reputation management, and IP warming, the client entrusted us to lead the IP warm-up process for their new infrastructure.

Why Businesses Trust Martech Mavens

Deep expertise in deliverability and IP warming

Proven success in inbox placement strategies

End-to-end management of IP reputation building

Ongoing monitoring and proactive issue resolution

Client Overview

Industry: Global Retail

Size: Serving tens of millions of customers worldwide and sends hundreds of millions of emails annually.

Challenge: Warming new IPs and maintaining a strong email sender reputation

Implement a High-Performing IP Warm-Up Strategy Today

If your business needs new IPs for email communications or faces email deliverability challenges, Martech Mavens’ expert consultants can help you achieve flawless inbox placement.