Case Studies

Deliverability as a Service (DaaS) for a Global Retailer

How Martech Mavens stabilised inbox placement, reduced deliverability risk and protected revenue with an ongoing deliverability service

”Martech Mavens really understand the dark art of inbox placement and email deliverability. They were instrumental in building a strategy that avoided the pitfalls we'd seen previously.
SarahHead of CRM

The Challenge

Email is a core revenue channel for this global retailer, used to reach millions of customers with offers and service messages. Before working with Martech Mavens, inbox placement was unstable and they faced email deliverability challenges that put customer engagement, marketing spend and revenue at risk.

Key Challenges

Poor Inbox Placement

A meaningful share of email landing in spam folders across major mailbox providers.

Declining Sender Reputation

Mailbox providers increasingly filtering or junking campaigns

High Bounce and Complaint Rates

Hard bounces, spam complaints and unknown users above acceptable thresholds.

Limited Deliverability Resource

No dedicated deliverability specialist and limited time in the CRM team to troubleshoot issues.

Results After 3 Months

With Martech Mavens managing deliverability as a service, the retailer moved to stable inbox performance and clear control of its sender reputation across all of its marketing automation IPs and sub-domains.

Deliverability is now managed as a repeatable process, not a series of one-off fire drills.

Sender Score: Consistently in the high nineties

Inbox Placement: Over 95% across all major mailbox providers

Engagement: Higher clicks and conversions on key programmes

Bounce and Complaints: Held below agreed thresholds

Our Solution

To regain control of email deliverability, the retailer engaged Martech Mavens for Deliverability as a Service (DaaS). The service provides ongoing oversight, fast issue resolution and practical guidance to keep inbox placement stable and sender reputation strong.

Deliverability is closely tied to sender reputation: when reputation drops, more email is filtered or sent to spam. DaaS focuses on four areas:

Key Actions

Comprehensive Technical Audit

Reviewed the sending infrastructure, SPF, DKIM and DMARC, and identified any blocklist and reputation risks.

Reputation and Inbox Placement Monitoring

Set up ongoing monitoring of inbox placement, reputation scores and feedback loops, with clear thresholds and alerts.

Pre-Campaign HTML and Content Testing

Evaluated email content for spam triggers, endering issues and broken links before high volume sends for optimal inbox delivery.

Proactive Issue Resolution

Handled escalations, blocklist removals and remedial actions when metrics moved in the wrong direction.

Why this retailer chose Martech Mavens for Deliverability as a Service

The CRM team wanted a specialist partner to own deliverability so they could focus on campaigns. They chose Martech Mavens for:

End-to-end Deliverability Management

One senior partner responsible for monitoring, troubleshooting and sender reputation, instead of spreading the work across the CRM team.

Proactive Monitoring and Resolution

Issues spotted and dealt with before they show up as lost revenue or complaints from the business.

Proven Experience with Mailbox Providers

Track record managing IP warm ups, blocklist remediation and ISP escalations across multiple markets.

No Need for Extra Headcount or Software

Access to specialist skills and tooling without hiring an in-house deliverability team or buying additional platforms.

Business Impact of Deliverability as a Service

For the retailer, Deliverability as a Service translated into clear business gains:

Deliverability strategy aligned with CRM goals

Inbox health managed in the same direction as customer and revenue objectives, not as a separate technical project.

Stable inbox placement and reputation

Consistent inbox performance and clean sender reputation across core programmes and markets.

Time and focus back to the CRM team

The CRM team can concentrate on planning and testing campaigns while deliverability is managed in the background

Cost-effective alternative to an in-house expert

Senior deliverability expertise on tap without the fixed cost of a full-time specialist.

Avoid expensive deliverability tools

Martech Mavens runs the monitoring and analysis stack; the retailer sees the insights and actions, not another dashboard.

Pre-campaign content checks when needed

High-risk campaigns or new templates can be reviewed for filtering and rendering issues before going to full volume to reduce spam filtering risks.

Client Overview

Industry: Global Retail

Size: Tens of millions of customers; hundreds of millions of emails per year

Challenge: Unstable inbox placement and deliverability issues affecting engagement and revenue

Get Email Deliverability Managed by a Senior Specialist

If inbox placement, sender reputation or email engagement are problems today, talk to Martech Mavens about Deliverability as a Service.

Book a consultation