This review is designed for CRM and Marketing teams who need clarity on inbox placement, reputation signals and authentication health.
Adobe Campaign & Email Deliverability Services
Independent consultancy helping brands improve inbox placement, resolve deliverability issues and strengthen performance across Adobe Campaign and enterprise marketing automation platforms.
From strategy to delivery, specialist support across deliverability reviews, monitoring, journey design and Adobe Campaign workflow development.
Deliverability Review
Restore inbox trust by aligning authentication, stabilising reputation, and giving you a prioritised Action Plan that protects revenue.
Email that doesn't reach the inbox quietly kills revenue. This review analyses authentication, reputation and message hygiene, then gives you a clear, owner-assigned plan to restore inbox placement and protect campaign ROI.
Who This Is For
CRM / Marketing Automation leads who need a clear diagnosis of inboxing, reputation, and authentication.
Email & Deliverability managers seeing open, click or revenue drops with no obvious campaign changes.
Heads of CRM or CMO who want a prioritised action plan (what to fix first, in what order, with business impact).
Brands seeing inconsistent results across Gmail, Outlook or Yahoo and need one clear version of the truth.
Organisations that have tried tools but need expert interpretation and clear next steps.
Not for cold outreach or B2B prospecting lists.
When To Use This
Use this service when:
Early signs of inbox placement, opens or complaint rate are shifting and you need a clear diagnosis.
Ahead of Black Friday, Cyber Week, Christmas, Back-to-School, major sale events or product launches to de-risk peak sends.
You’re changing domains, IPs, or subdomains, rebranding, or touching sending infrastructure and want to avoid surprises.
Signals are inconsistent across Gmail, Microsoft Outlook and Yahoo and you need one version of the truth.
It’s been six to twelve months since your last independent deliverability check or customers report “I’m not getting your emails.”
Delaying a review usually leads to longer recovery times and higher costs. Diagnosing issues early protects revenue and reputation.
What's Included (all tiers)
Pinpoint Hidden Issues
Deep-dive diagnosis across authentication, headers, reputation, inbox placement and message hygiene, identifying the real root cause behind slipping engagement or spam filtering.
Authentication & Domain Strategy
Full review of SPF/DKIM alignment, DMARC policy path, and subdomain usage to confirm readiness, prevent drift, and validate that your domain setup supports inbox placement (no new setups performed in this review).
Reputation & Inbox Placement Analysis
Evidence-based validation across Gmail, Microsoft Outlook, Yahoo and other major providers to confirm actual inbox placement, not just delivery, and highlight where reputation is helping or hurting performance.
Email Message Review
Technical inspection of your templates, headers, links, HTML structure and content signals that influence mailbox provider (MBP) filtering, with precise, actionable recommendations to improve deliverability.
Bounce & Complaint Governance
One agreed set of definitions, safe thresholds and play/no-play rules, so teams know exactly when to keep sending, slow down or pause, reducing risk and stabilising sender reputation.
Prioritised Risk Register & Action Plan
A clear, owner-assigned roadmap with effort and impact scored for every action, plus practical sequencing and timelines that help leadership stay ahead of issues rather than react to them.
Deliverability Review - Tiers
All tiers follow the same review process; the difference is how many campaigns we analyse and the depth of insight you receive. More volume and complexity benefit from a deeper review.
Full-Spectrum Review
For brands that want maximum clarity and confidence before making changes.
We review 10 or more recent campaigns across key mailstreams, examine domain and subdomain reputation, inbox placement across major providers, authentication and DMARC posture, message hygiene, and complaint/bounce patterns. You receive a risk-ranked findings pack, a prioritised remediation plan and a 90-minute review session, followed by a 30-minute follow-up to support implementation.
Typical timeline: usually around three weeks, depending on access and complexity.
Enhanced Review
For teams with meaningful volume or multiple campaigns in play, who need more than a quick check.
We review 5 to 6 recent campaigns, assess domain and subdomain reputation, inbox placement trends, message hygiene and key risk areas. You receive a structured findings summary, a prioritised action list and a 60-minute deep-dive session to agree next steps and ownership.
Typical timeline: usually around two weeks.
Essential Review
For teams who need a focused diagnostic and clear next steps, fast.
We review 2 to 3 recent campaigns, check core authentication and reputation signals and highlight the main issues affecting inbox placement and engagement. You receive a concise findings summary, a short action plan and a 30-minute walkthrough to explain what to change and why.
Typical timeline: usually around one week.
Not sure which level fits your situation? Most brands with higher volumes or multiple markets start with the Enhanced Review. More complex setups, shared infrastructure or existing issues often benefit from the Full-Spectrum Review.
“Martech Mavens really understand the dark art of inbox placement and email deliverability. They were instrumental in building a strategy that avoided the pitfalls we’d seen previously.”
Fix Deliverability Issues Before They Cost You Revenue
A Deliverability Review gives you clarity on what’s wrong, why it’s happening and what to do next; everything is backed by real analysis, not guesswork.
Deliverability Monitoring
We watch the signals and triage risks early, so small issues don’t turn into costly incidents. You get ongoing inbox placement monitoring, sender reputation monitoring and blocklist checks across major providers (Gmail, Outlook, Yahoo and other major providers), with agreed thresholds, clear alerts, a monthly performance summary and a regular review session to decide actions.
Email deliverability issues often build quietly until they turn into costly surprises. This service gives you proactive inbox placement and sender reputation monitoring across major providers, with early-warning signals, expert analysis and clear actions to take before performance drops. Stay ahead of spam filters and blocklists, protect engagement and revenue, and avoid firefighting preventable incidents.
Who This Is For
CRM leaders who want early-warning signals before inboxing or sender reputation slips.
Email managers who need monthly trend visibility and actionable alerts (not just dashboards).
Teams running high volume or revenue-critical sends where risk needs triaging quickly.
Brands operating across multiple subdomains or IPs and want centralised oversight.
Organisations that rely on Gmail, Microsoft, Yahoo and need mailbox provider (MBP) specific insight (not generic scores).
Marketers who want proactive guidance – what changed, why, and what to do now
When To Use This
Use this service when:
You want early visibility into inbox placement, sender reputation and authentication health before problems escalate.
Performance signals fluctuate across Gmail, Outlook or Yahoo, and you need consistent insight in one place.
Multiple markets or brands send from shared infrastructure, and leadership wants clear accountability and trends.
You’re entering peak periods such as Black Friday, Christmas or Back-to-School, when volume spikes increase deliverability risk.
You’ve recently fixed a deliverability issue and want to maintain oversight so it doesn’t recur.
You want proactive guidance on what has changed, why it happened and what to do next, so you maintain continuous insight that protects inbox performance and revenue.
What We Monitor
Inbox Placement (Not Just “Delivered”)
We check where emails actually land across Gmail, Outlook, Yahoo and other key mailbox providers. This helps you spot early signs of filtering, bulking or tabbing before engagement and revenue decline.
Sender Reputation & Domain Health
Regular checks on domain and subdomain reputation across major mailbox providers. We highlight early deterioration so you can take action before inbox placement and revenue are put at risk.
High-Impact Blocklists
We monitor for listings on the blocklists that matter. If a listing appears, we assess how serious it is, identify likely causes and recommend the most effective next steps.
Authentication Integrity (SPF, DKIM, DMARC)
We surface alignment issues and slow misconfigurations that can erode trust with mailbox providers. These hidden failures increase the risk of spam placement if left unresolved.
Complaint & Bounce Trends
We review complaint and bounce rates against agreed safe limits. This helps reveal signals that could lead to throttling, filtering or reputation loss if not addressed.
Mailbox Provider Insight
Each provider treats your domain differently. We interpret provider-specific risk signals so you understand what has changed, why it happened and what action is needed
Subdomain, Mailstream and Brand-Level Drift
We break down performance by subdomain, journey or market. This gives you visibility on where issues originate instead of relying on a single blended score that hides risk.
How It Works
Thresholds & Alerts
We agree safe limits for complaints, bounces, volume spikes and inbox placement dips across Gmail, Outlook, Yahoo and other mailbox providers. When a threshold is crossed, we flag it with clear next steps so there is no guesswork and no vague dashboards.
Monthly Performance Summary
You receive a concise report that highlights what changed, why it changed and what to do next. You get trend analysis, root-cause insight and a prioritised set of recommended actions instead of a data dump.
Regular Review Session
We hold a short, structured meeting to review risks, confirm priorities and assign owners so issues do not drift. High-volume brands often use this as their monthly “deliverability steering” checkpoint.
Advisory Time Included
Your retained expert time covers analysis, investigation and triage, rather than only reporting. You get practical guidance you can act on immediately.
Decisions & Actions Log
Each agreed action is recorded with an owner and a due date so progress is visible and nothing gets forgotten between cycles.
Why Choose Martech Mavens?
Real deliverability expertise, not generic dashboards – Most tools only surface numbers. We explain what those numbers mean, why they have shifted and which actions protect inbox placement, sender reputation and revenue. You get senior, hands-on deliverability expertise, not automated alerts.
Mailbox-provider-specific insight – Gmail, Outlook and Yahoo behave very differently. We analyse each mailbox provider separately so you know where risk is coming from and how to address it without damaging performance elsewhere.
Proactive guidance, not reactive firefighting – Signals often deteriorate quietly. We highlight early changes in placement, reputation or authentication so you can act before small issues turn into deliverability incidents.
Clear priorities and ownership – Every risk comes with a recommendation, an owner and a next action. You never get vague advice or long reports, only clarity on what matters and what to do next.
Trusted by brands with complex setups – We support teams with multiple markets, shared infrastructure, high volume sends and revenue critical programmes. The process scales as you grow without adding complexity.
“Martech Mavens really understand the dark art of inbox placement and email deliverability. They were instrumental in building a strategy that avoided the pitfalls we’d seen previously.”
Don’t Let Poor Deliverability Hold Your Campaigns Back
Ensure your emails reach the inbox, maintain a strong sender reputation and protect revenue. Let us monitor and optimise your email performance so you can focus on growing your business while we handle the deliverability risks.
Audience and Journey Design
Who gets what, when; then we build.
Design the logic before the workflow: audiences, suppressions, caps, triggers, QA gates and measurement in a build-ready spec for Adobe Campaign Classic (or your current ESP). Clearer logic, fewer defects, faster launches and stronger engagement.
Most journey problems start in the design, not the build. This service creates clarity and alignment before workflows are developed. We define who receives what, when and why, including audience logic, suppressions, triggers, entry and exit rules, safeguards and success measures. You’ll receive a build-ready journey blueprint for Adobe Campaign (or your current CRM or marketing automation platform) that reduces rework, speeds up time to launch and protects the customer experience. The result is fewer defects, smoother delivery and consistent, relevant lifecycle journeys that drive engagement and loyalty.
Who This Is For
CRM / Lifecycle owners who want clean, agreed logic in place before anyone starts building.
Marketing Operation managers dealing with audience collisions, duplicate sends, or unclear suppressions.
Heads of CRM or CMO teams who need fewer defects and faster launches across channels.
Organisations adopting Adobe Campaign that want journeys designed correctly and build-ready from day one, not reworked later.
Brands seeking transparent entry/exit rules, triggers, caps, and safeguards to protect customer experience.
Organisations that want measurement defined up front so reporting aligns with business goals.
When To Use This
Use this service when:
You’re planning a new programme (onboarding, loyalty, winback) and need clean logic, foresight and guardrails before build begins.
Journeys exist but are fragile. Overlaps, missed triggers or over-mailing erode engagement and waste send volume.
You’re migrating or scaling and need reusable audience and suppression standards that prevent rework.
Multiple teams or regions contribute to targeting rules and you need one agreed design before launch.
You’re entering peak seasons such as Black Friday, Christmas or major launches, where clear logic protects deliverability and engagement.
Fixing errors after launch wastes time and budget. Designing journeys correctly from day one protects engagement, revenue and customer trust.
What We Deliver
Fixing errors after launch wastes time and budget. Designing journeys correctly from day one protects engagement, revenue and customer trust.
Discovery and Objectives
We capture business goals, constraints, risks and guardrails so the design reflects reality and supports measurable outcomes.
Audience and Eligibility Definitions
Clear inclusion and exclusion rules, recent-engager definitions and targeting criteria that reduce ambiguity and prevent over-mailing.
Suppressions and Send Hygiene
Consent states, essential suppressions, quiet hours and send hygiene logic built into the design so quality and compliance are protected from the start.
Triggers and Timing Rules
Documented entry and exit conditions, waits, prioritisation rules and optional wave sends to avoid spikes and protect deliverability.
Pre-send QA Framework
Validation steps, proofs, approval points and a rollback plan so teams can run journeys safely and consistently.
Measurement Plan
Baseline performance, directional KPIs and a clear measurement approach so reporting is aligned with business goals, not added as an afterthought.
Build-ready Specification
A structured design pack your team can implement in Adobe Campaign Classic or your current ESP. Includes reusable standards for future journeys.
Scope Clarification
We design journey logic and guardrails. This does not include copy, creative or deep platform-architecture work.
How It Works
Short Design Sprint (2–4 Weeks)
A focused, structured process that moves from discovery → draft → refinement → final sign-off. You get rapid clarity without slowing down your roadmap.
Low-Friction Inputs
We use the data points and rules you already have: recent engagement definitions, key fields, programme catalogue, consents and suppressions. No heavy technical work required.
Collaborative Workshops
Targeting, suppressions, triggers, entry/exit rules, QA steps and measurement are defined with CRM, Marketing, Ops and (when needed) Compliance. Everyone agrees upfront, so nothing drifts later.
Draft Specification
A clean, build-ready journey blueprint with logic, suppressions, safeguards, cadences and measurement. Easy for your internal teams or for us to implement.
Review & Sign-off
We walk through the design, validate assumptions, resolve edge cases and finalise the document so there are no grey areas when development starts.
Outcomes
Fewer Defects and Smoother Launches
Clear logic, suppressions and entry/exit rules reduce rework, prevent conflicts, and eliminate last-minute ambiguity during build.
Stronger Engagement and More Relevant Experiences
Refined targeting, correct timing, and well-defined triggers ensure customers receive the right message at the right moment.
Reusable Standards Across Programmes
Volume caps, suppressions, eligibility logic and QA definitions become shared standards that improve consistency and accelerate delivery.
Faster Time-to-Launch for New Journeys
Once the blueprint is defined, expanding or adding journeys becomes faster and far lower risk
Improved Deliverability and Customer Trust
Correct logic and safe sending practices reduce over-mailing, prevent collisions, and protect your sender reputation over time.
“We went from broken journeys and audience collisions to clean, well-structured lifecycle flows. Martech Mavens gave us a build-ready spec our teams could finally trust.”
Design Customer Journeys That Perform With Clean Logic, Clear Guardrails and Build Ready Specifications
If you want lifecycle programmes that scale without defects, clashes or rework, we will define the audience logic, suppressions, triggers and safeguards that make journeys predictable and high performing in Adobe Campaign or your current CRM or ESP. Stronger engagement starts with better design, so let’s build the blueprint.
Adobe Campaign Workflow Development
Senior hands-on, best-practice builds with QA — faster launches, fewer defects.
We design and build Adobe Campaign Classic workflows end-to-end: targeting, joins, suppressions, proofs, approvals and rollout—so your team ships campaigns safely and on time.
Most issues in Adobe Campaign come from unclear logic, rushed builds or inconsistent development standards. This service turns journey designs and campaign briefs into clean, robust workflows built by certified Adobe Campaign specialists. We apply proven logic, accurate targeting, efficient joins, correct suppressions and structured QA so every workflow is stable, predictable and safe to operate.
You receive well-structured, fully documented builds that reduce defects, prevent audience collisions, avoid over-mailing and make future optimisation easier. The result is faster time to launch, steadier engagement and reliable campaign delivery without adding technical debt.
Who This Is For
CRM or Marketing Automation leads who want maintainable, best practice workflows rather than brittle quick builds.
Email Managers who need builds that respect targeting rules, suppressions, consent states and cadence.
Teams with limited internal Adobe Campaign bandwidth who still want enterprise-grade standards.
Organisations scaling journeys, promotions or BAU activity and need clean, documented builds they can trust.
Teams who have experienced defects such as wrong audiences, loops or over-communication and want safer execution.
Brands that care about long-term optimisation and avoiding workflow-level technical debt.
When To Use This
Use this service when:
Campaigns need to launch quickly but still meet quality, compliance and brand standards.
Existing workflows are fragile due to missing suppressions, risky joins or inconsistent logic.
You have experienced delivery defects such as incorrect targeting, timing slips or broken tracking and want stronger controls to prevent recurrence.
You are scaling Adobe Campaign or another ESP and want consistent build standards for targeting, naming, data usage and QA.
You are approaching peak periods such as Black Friday or Christmas where reliability and stability are critical.
Reworking inconsistent workflows is costing time and budget. Clean, documented builds from day one protect performance and prevent avoidable incidents.
What We Build
Campaign Types
Lifecycle, onboarding, promotional, reactivation and BAU workflows built to enterprise standards across email, SMS and operational messages.
Optimised Targeting
Clear include and exclude logic, efficient queries, sensible joins and deduplication. Every build includes audience checks so counts make sense before send.
Safety Rails
Guardrails that prevent loops, duplicate sends, over-mailing and runaway workflows. Every critical step includes checks to protect customers and minimise risk.
Email Deliverability Aware Setup
Correct headers such as List-Unsubscribe, safe templates, consent checks, typology rules and quiet hours so sends behave as intended.
Proofs and Approvals
Seed proofs, versioned test sends, structured QA and named approvers. These steps catch mistakes early and avoid last-minute surprises.
Controlled Launch
Phased rollout that validates behaviour, volumes and tracking in early batches before the full send. This reduces risk and avoids large-scale defects.
Monitor
Live monitoring of send behaviour and fast post-send checks so anything unusual is spotted early and triaged quickly.
Handover
A clean, documented runbook and next-run checklist so your internal team can operate the workflow confidently and consistently.
Built by Senior Adobe Campaign Certified Specialists
More than a decade of hands-on experience. No unnecessary custom JS, no rushed shortcuts; just clean, reliable builds done to Adobe Campaign best practice.
How It Works
Scoping and Logic Confirmation
We confirm audience definitions, targeting rules, suppressions, timings, assets and approvals before build begins. This ensures CRM, Marketing, Ops and local markets are aliganed.
Build and Best-Practice Implementation
We construct the workflow using efficient queries, clean joins, correct typology, essential suppressions and required headers. Every element follows Adobe Campaign best practice.
Quality Assurance and Proofing
Structured Quality Assurance including proofs, versioned tests, audience checks and named approvals ensures defects are caught early and removed.
Controlled Launch
We release sends in controlled phases and verify behaviour, volume and tracking before the final rollout.
Handover & Next-Run Support
You receive a clear runbook and a repeatable next-run checklist. Optional support is available if you want us to operate the first few cycles.
Outcomes
Faster and Safer Launches
Clean logic and structured QA remove last-minute risks; campaigns go out on time and without incidents.
Higher Engagement and Revenue per Send
Better targeting, stable execution and correct cadence improve inbox placement, clicks and conversions.
Higher Engagement and Revenue per Send
Strong safeguards reduce wrong-audience sends, loops, timing slips and tracking issues.
Faster and Safer Launches
Rules for targeting, naming, QA and safety checks become repeatable patterns for all future campaigns.
Workflows That Scale Without Fragility
Clean logic and documented decisions prevent workflow-level technical debt so journeys stay maintainable.
Clear Handover for Internal Teams
Every workflow is delivered with a practical runbook and next-run checklist, so your team can operate and repeat safely without surprises.
“Martech Mavens turned our complex workflows into stable, scalable builds. It’s the first time we’ve had full confidence in our Adobe Campaign setup..”
Senior Adobe Campaign Workflows Built Right
Faster launches and fewer defects with clean, best practice workflows built by certified Adobe Campaign specialists. Every build respects targeting, suppressions, caps and QA, so you avoid fragile setups and eliminate rework. Reliable, scalable campaign execution delivered correctly from the start.
