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Strategy to Delivery: Adobe Campaign & Email Services

Email Deliverability & Customer Engagement Optimisation Services

Maximise Inbox Placement, Protect Your Reputation & Boost Engagement. Expert Email Deliverability Solutions for Reliable, High-Performing Campaigns

Email Deliverability Audit

Keep Your Emails in the Inbox, Not the Spam Folder

Struggling with Low Open Rates or Emails Landing in Spam? We’ll Identify the Problem & Fix It.

Your email campaigns are only effective if they reach the inbox. If you’re experiencing low engagement, high bounce rates, or spam folder placement, a Deliverability Audit will uncover the root causes and provide clear, actionable steps to improve performance.

At Martech Mavens, we conduct in-depth deliverability audits to diagnose technical, reputation, and engagement issues that could be harming your email marketing success. With our expertise, you’ll gain a detailed roadmap to improve inbox placement and maximise your ROI.

Why Invest in an Email Deliverability Audit?

Pinpoint Hidden Issues – Identify what’s preventing emails from reaching inboxes.
Protect Your Sender Reputation – Resolve spam complaints, bounce issues, and reputation risks.
Increase Engagement & Conversions – Ensure emails land where they should, driving higher open and click-through rates.
Optimise Email Performance – Improve domain reputation, authentication, and compliance for long-term success.
Avoid Blocklists & ISP Blocks – Stay ahead of potential reputation risks and compliance issues.

What’s Included in Our Email Deliverability Audit?

1. Infrastructure & Authentication Review

Verify SPF, DKIM, and DMARC settings to strengthen email security.
Assess domain alignment and sending IPs.
Ensure proper email authentication to increase trust with ISPs.

2. Sender Reputation & IP Analysis

Evaluate your domain & IP reputation scores.
Identify and resolve spam complaints, bounces, and negative engagement trends.
Provide strategies to rebuild & maintain a strong sender reputation.

3. Blocklist & Compliance Check

Detect if your domain or IP is listed on major blocklists.
Work with you to get delisted and prevent future issues.
Ensure compliance with and industry regulations.

4. Engagement Metrics & Content Analysis

Assess engagement rates, and trends.
Provide recommendations to improve segmentation, personalisation, and content strategy.
Detect potential security risks and unauthorised domain use.

5. Detailed Report & Action Plan

A comprehensive deliverability report outlining key findings.
Data-driven recommendations for inbox placement improvements.
A clear roadmap for implementing changes to enhance email performance.

Who Needs a Deliverability Audit?

Businesses experiencing declining email performance.
Organisations launching new domains or IPs.
Marketing teams struggling with spam folder placement.
Brands looking to optimise their email marketing strategy.

Why Choose Martech Mavens?

Email Deliverability Experts – Decades of experience in email marketing, infrastructure, and reputation management.
Proven Data-Driven Approach – Our audits go beyond analysis—we provide practical solutions that deliver measurable results.
Customised Action Plans – No one-size-fits-all advice—we tailor recommendations to your unique email setup.
Trusted by Leading Brands – Businesses rely on us to improve deliverability and drive higher email engagement.

Fix Deliverability Issues & Get Your Emails Back in the Inbox

Don’t let poor deliverability damage your email performance. Our Email Deliverability Audit will identify the root causes and provide a clear strategy to boost inbox placement, engagement, and ROI.

Email Deliverability Monitoring

Keep Your Emails in the Inbox, Not the Spam Folder

Proactive Monitoring to Maximise Inbox Placement & Protect Your Sender Reputation

Even the best-crafted email campaigns are worthless if they don’t reach the inbox. With evolving ISP rules, increasing spam filters, and sender reputation challenges, ensuring high email deliverability requires continuous monitoring and proactive adjustments.

Our Email Deliverability Monitoring service helps businesses track, diagnose, and resolve deliverability issues in real time. By continuously monitoring inbox placement, sender reputation, and potential threats, we ensure your emails reach your audience and drive maximum engagement, conversions, and ROI.

Why Email Deliverability Monitoring is Essential

Prevent Costly Disruptions – Detect issues before they affect performance or revenue.
Maintain a Strong Sender Reputation – Proactively monitor domain & IP health to avoid deliverability roadblocks.
Increase Engagement & Conversions – Ensure more emails reach inboxes, leading to better open and click-through rates.
Optimise Your Email Strategy – Gain insights to refine sending practices, audience targeting, and email content.
Avoid Blocklists & ISP Blocks – Stay ahead of potential reputation risks and compliance issues.

Our Email Deliverability Monitoring Service

1. Inbox Placement Tracking

Inbox vs. spam folder placement across different ISPs.
Identify patterns and address deliverability drops before they escalate.
Analyse campaign-specific deliverability trends to optimise performance.

2. Domain & IP Reputation Management

Track your domain & IP reputation to ensure good standing with ISPs.
Identify trends and refine your sending strategy based on performance data.

3. Blocklist Monitoring & Risk Alerts

Proactively monitor if your sending domain or IP appears on major blocklists.
Get resolution strategies to remove your domain from blocklists.
Reduce the risk of email rejections, ensuring a smooth sending experience.

4. Performance Insights & Data-Driven Recommendations

Ensure your email authentication protocols (SPF, DKIM, DMARC) remain correctly configured.
Monitor for compliance with email regulations.
Detect potential security risks and unauthorised domain use.

5. Compliance & Authentication Monitoring

Ensure your email authentication protocols (SPF, DKIM, DMARC) remain correctly configured.
Monitor for compliance with email regulations.
Detect potential security risks and unauthorised domain use.

Who Needs Email Deliverability Monitoring?

Email senders who rely on email for customer engagement and sales.
Businesses experiencing fluctuating email performance or engagement drops.
Marketing teams managing multiple domains or IPs.
Brands wanting to proactively protect their sender reputation.

Why Choose Martech Mavens?

Decades of Deliverability Expertise – We bring deep email marketing & deliverability experience.
Proactive, Data-Driven Approach – We don’t just report issues—we help you fix them before they impact revenue.
Cutting-Edge Tools & Strategies – We use advanced monitoring technology combined with expert human analysis.
Custom Solutions for Your Business – Every brand is unique—we tailor deliverability solutions to meet your needs.

Fix Deliverability Issues & Get Your Emails Back in the Inbox

Don’t let poor deliverability damage your email performance. Our Email Deliverability Audit will identify the root causes and provide a clear strategy to boost inbox placement, engagement, and ROI.

Email Authentication Setup

Secure Your Brand & Boost Deliverability

Protect Your Reputation with Robust Email Authentication

In today’s digital landscape, ensuring that your emails are trusted and secure is paramount. Email Authentication Setup verifies that messages sent from your domain are genuine, preventing spoofing, phishing, and spam. This essential security measure builds trust with Internet Service Providers (ISPs) and guarantees that your communications land in the inbox, not the spam folder.

At Martech Mavens, we specialise in configuring and optimising email authentication protocols to safeguard your brand, improve deliverability, and ensure compliance with industry best practices.

Why is Email Authentication Crucial?

Protect Your Brand – Prevent unauthorised use of your domain and fend off phishing and spoofing attacks.
Enhance Deliverability – Build trust with ISPs to improve inbox placement and increase engagement.
Gain Valuable Insights – DMARC reporting provides visibility into your domain’s usage and potential abuse.
Boost Customer Confidence – Authenticated emails demonstrate professionalism and reliability.
Ensure Compliance – Meet essential security and regulatory requirements.

Our Email Authentication Setup Services

1. SPF (Sender Policy Framework) Configuration

Analyse all email sending sources to ensure only authorised servers can send emails on behalf of your domain.
Configure and publish a robust SPF record that aligns with your infrastructure.
Test and validate your SPF setup to guarantee flawless performance.

2. DKIM (DomainKeys Identified Mail) Implementation

Generate and implement cryptographic DKIM keys to authenticate your email content.
Configure DNS records to properly align with your domain’s authentication needs.
Thoroughly test DKIM signatures to ensure consistent and secure email delivery.

3. DMARC (Domain-Based Message Authentication, Reporting & Conformance) Setup

Create a customised DMARC policy that suits your specific security requirements.
Set up DMARC reporting for comprehensive monitoring of your email domain activity.
Provide actionable insights from DMARC reports to continually refine your email security strategy.

4. BIMI (Brand Indicators for Message Identification)

Enhance brand visibility by implementing BIMI, enabling your logo to appear in supported email clients.
Ensure BIMI is seamlessly aligned with your DMARC policy for maximum impact.

Who Needs Email Authentication Setup?

Businesses experiencing spoofing or phishing attacks that threaten their reputation.
Organisations looking to boost email deliverability and maintain a strong sender reputation.
Teams onboarding new email platforms or tools, ensuring secure and compliant communication.
Brands aiming to enhance their identity with advanced authentication and visual brand indicators like BIMI.

Why Choose Martech Mavens?

Proven Expertise – With years of experience in email deliverability and security, our experts deliver robust, effective authentication solutions.
Tailored Solutions – We offer customised services that align with your unique business needs and technical environment.
Hands-On Support – Our approach ensures that your domain is protected, your emails reach their intended audience, and your reputation remains intact.
Compliance & Security Focused – We help you meet industry regulations and maintain the highest standards of email security.

Secure Your Email Deliverability & Protect Your Brand Today

Don’t leave your email reputation to chance. Partner with Martech Mavens to set up robust email authentication and ensure that your messages reach the inbox every time.

IP Warming Strategy

Build a Strong Sender Reputation from Day One

Protect Your Deliverability & Ensure Emails Land in the Inbox

When sending emails from a new or inactive IP address, ISPs don’t recognise your sender reputation. Without a structured IP warming strategy, your emails risk being blocked, flagged as spam, or suffering from poor engagement.

Our IP Warming Strategy helps you gradually increase email volume, establish trust with ISPs, and ensure consistent inbox placement. With a carefully managed approach, you’ll protect your sender reputation, maximise engagement, and future-proof your email programme.

Why is IP Warming Essential?

Establish Trust with ISPs – Build a positive reputation for reliable inbox placement.
Prevent Deliverability Issues – Avoid spam filters, email throttling, and IP blocking.
Optimise Email Performance – Ensure high inbox placement for better engagement and ROI.
Future-Proof Your Email Strategy – Set the foundation for scalable, long-term success.

Our IP Warming Service

1. Customised Warming Plans

We design IP warming plans tailored to your business needs, considering many different elements that can impact inbox placement.

Sending volumes and frequency.
Audience segmentation for prioritised recipients.
Industry-specific best practices.

2. Segmentation for Success

During the warming phase, targeting the right recipients is critical to ensure a positve reputation with the ISPs.

Identify highly engaged audiences to maximise positive engagement.
Segment your dataabase for strategic delivery.
Monitor engagement rates to adjust targeting as needed.

3. Performance Monitoring and Reporting

Track the progress of your IP warming campaign to ensure the warm-up goes smoothly:

Campaign performance insights across ISPs.
Detailed reports on delivery rates, engagement metrics, and reputation scores.
Recommendations for ongoing adjustments.

4. Deliverability Optimisation

Ensure your emails meet the mailbox providers’ expectations and will deliver to the inbox.

Proper authentication (SPF, DKIM, and DMARC).
Content reviews to avoid spam triggers.
Compliance with email industry regulations.

5. ISP-Specific Strategies

Each ISP has unique filtering rules, and its important to follow these at all times to avoid delivery and spam issues.

ISP-specific recommendations for Gmail, Outlook, Yahoo, and more.
Strategies to address challenges like throttling and greylisting.
Clear guidance on what to do and how to adapt the strategy when necessary.

Who Needs an IP Warming Strategy?

Businesses migrating to new IPs for email marketing.
Organisations transitioning from shared to dedicated IPs.
High-volume senders launching new email programmes.
Brands experiencing deliverability issues with cold IPs.

Why Choose Martech Mavens?

Email Deliverability Experts – Years of experience in IP warming & email infrastructure management.
Data-Driven, Proven Strategies – Customised , structured, IP warming plans tailored to your email volume & business needs.
Proactive Monitoring & Adjustments – We don’t just create a plan; we continuously track and refine your strategy.
Trusted by Leading Brands – We’ve helped businesses across industries optimise deliverability & protect sender reputation.

Warm Up Your IPs the Right Way – Protect Your Deliverability from Day One

Don’t leave your email performance to chance. Work with us to create a structured IP warming strategy that ensures your emails land in inboxes, not spam folders.