Case Studies

IP and Domain Warm-Up Case Study

Navigate to the next section

Impeccable IP Warm-Up: How Martech Mavens Ensured a Seamless Inbox Placement Strategy

”Martech Mavens really understand the dark art of inbox placement and email deliverability. They were instrumental in building a strategy that avoided the pitfalls we'd seen previously.

SarahHead of CRM

The Challenge: Warming New IPs & Managing Sender Reputation

After implementing a new Campaign Management Platform, our client—a leading global retailer—needed to purchase new, dedicated IPs to send marketing and transactional emails to millions of customers. However, they understood that new IPs and sub-domains start with zero reputation, making them highly susceptible to deliverability issues.

Key challenges included:

1

Building a trustworthy sender reputation from scratch

2

Avoiding ISP suspicion and spam filters

which often flag new IPs and domains.
3

Preventing blacklisting and bounce rate spikes

which could jeopardise email communication.
4

No internal email deliverability experts

to manage the process effectively.

A poorly executed IP warm-up strategy could lead to emails landing in spam, blocked IPs, and ultimately, lost revenue due to missed customer engagement opportunities.

The Results: Achieving Optimal Deliverability & Reputation

Within six weeks, the client successfully transitioned to the new IPs while maintaining an industry-leading inbox placement rate.

Inbox Placement Rate: Over 95% across all major ISPs
Sender Score: Consistently at µ99%
Above-Industry-Average Customer Engagement
Real-Time & Batch Data Cleansing Implemented

Our Solution: A Tailored, Risk-Free IP Warm-Up Strategy

Martech Mavens designed and executed a low-risk, high-impact IP warm-up strategy to ensure a seamless transition to the new infrastructure.

Key Actions Taken:

Infrastructure & Authentication Setup

Ensured correct SPF, DKIM, and DMARC configurations before sending any emails.

Strategic Email Volume Scaling

Strategically increased email volume over six weeks to build ISP trust.

Integration with a Third-Party Data-Cleansing Service

Eliminated invalid email addresses to reduce bounce rates.

Deliverability Monitoring & Adjustments

racked sender reputation, inbox placement, and engagement metrics, making real-time optimisations.

Unorthodox Strategic Approach

Due to campaign constraints and required high daily volumes, a tailored approach was implemented to balance risk and volume.

Why the Client Chose Martech Mavens for an IP and Domain Warm-Up

Having previously partnered with the client to implement their new Campaign Management Platform, Martech Mavens had an in-depth understanding of their customer data, marketing campaigns, and deliverability needs. With a proven track record in email deliverability, sender reputation management, and IP warming, the client entrusted us to lead the IP warm-up process for their new infrastructure.

Why Businesses Trust Martech Mavens

1

Deep expertise in deliverability and IP warming

2

Proven success in inbox placement strategies

3

End-to-end management of IP reputation building

4

Ongoing monitoring and proactive issue resolution

Client Overview

Industry: Global Retail

Size: Serving tens of millions of customers worldwide and sends hundreds of millions of emails annually.

Challenge: Warming new IPs and maintaining a strong email sender reputation

Implement a High-Performing IP Warm-Up Strategy Today

If your business needs new IPs for email communications or faces email deliverability challenges, Martech Mavens’ expert consultants can help you achieve flawless inbox placement.

Contact Us