Case Studies

Deliverability as a Service (DaaS) Case Study

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How a Global Retailer Achieved Flawless Inbox Placement & Superior Sender Reputation with Martech Mavens

”Martech Mavens really understand the dark art of inbox placement and email deliverability. They were instrumental in building a strategy that avoided the pitfalls we'd seen previously.

SarahHead of CRM

Sender Reputation & Inbox Placement Prior to DaaS

Email is a critical communication channel for this global retailer, supporting omnichannel engagement with millions of customers. However, before working with Martech Mavens, they faced significant email deliverability challenges, including

1

Poor inbox placement

with a substantial percentage of emails landing in spam folders.
2

Declining sender reputation

causing ISPs to filter or block emails.
3

High bounce and complaint rates

reducing customer reach and brand credibility.
4

Resource constraints

with their internal CRM team lacking dedicated expertise in email deliverability troubleshooting and strategy.

The retailer understood that email deliverability issues can quickly spiral out of control if not resolved promptly. Without expert intervention, they risked lower engagement rates, wasted marketing resources, and lost revenue.

The Results

With Martech Mavens managing their deliverability strategy, the retailer achieved remarkable results across multiple regions:

Sender Score: µ99%
Inbox Placement: Over µ90%
Higher CTA conversion rates
Bounce & complaint rates below industry average

Through DaaS, the retailer now operates with a flawless, worry-free email deliverability strategy, enabling their marketing team to focus on creating high-impact campaigns without technical distractions.

Our Solution: Deliverability as a Service (DaaS)

To regain control of their email deliverability, the retailer partnered with Martech Mavens’ Deliverability as a Service (DaaS). This fully managed solution provided continuous oversight, proactive issue resolution, and a tailored strategy to maintain an optimal sender reputation and inbox placement.

Key Actions Taken:

The number of emails that deliver to your customer’s inbox is relative to your sender reputation. A poor reputational score will likely mean that emails you send will be filtered or directed to the spam folder, and translates to:

Comprehensive Technical Audit

We assessed the retailer’s sending infrastructure, verifying SPF, DKIM, DMARC authentication and identifying blacklisted domains.

Reputation & Inbox Placement Monitoring

Our team conducted ongoing monitoring, analysing sender scores and ISP feedback loops.

Pre-Campaign HTML & Content Testing

We evaluated email content for spam triggers, improving engagement and ensuring optimal inbox delivery.

Proactive Issue Resolution

Our experts swiftly handled ISP escalations, spam complaints, and blacklist removals before they impacted performance.

Why Choose Martech Mavens’ Deliverability as a Service?

The retailer’s CRM team recognised the importance of delegating deliverability management to specialists. They chose Martech Mavens for:

1

End-to-End Deliverability Management

No need to allocate internal resources to monitoring, troubleshooting, or maintaining sender reputation.
2

Proactive Monitoring & Resolution

We identify and resolve deliverability threats before they impact business performance
3

Proactive Monitoring & Resolution

We identify and resolve deliverability threats before they impact business performance
4

Proven Expertise in ISP Relations

Our team has successfully managed IP warm-ups, blacklist removals, and domain reputation across multiple markets.
5

No Need for Expensive Software

We leverage a multitude of tools to monitor and manage deliverability, eliminating the need for costly software licences.

DaaS Advantages: Why Businesses Trust Martech Mavens

1

A Deliverability Strategy Aligned with CRM Goals

We build and execute a custom deliverability strategy tailored to business objectives.
2

Optimal Inbox Placement & Reputation

Our ongoing management ensures consistent, above-industry-average deliverability metrics.
3

Time-Saving & Operational Efficiency

CRM teams can focus on strategic marketing while we handle the complex technical aspects.
4

Cost Savings on Internal Hiring

Hiring and training an in-house deliverability expert is expensive. DaaS offers a cost-effective alternative.
5

Avoid Expensive Deliverability Tools

Martech Mavens levarages a trusted suite of deliverability tools to monitor, analyse and manage your IP and domain reputation.
6

Pre-Campaign Content Testing

We ensure all emails comply with best practices, reducing the risk of spam filtering and improving engagement rates.

Client Overview

Industry: Global Retail

Size: Serving tens of millions of customers worldwide and sends hundreds of millions of emails annually.

Challenge: Email deliverability issues impacting customer engagement and revenue

Get Started with Worry-Free Email Deliverability

If inbox placement, sender reputation, or email engagement is a concern for your business, let Martech Mavens handle it.

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